First
Size every market
We count the companies in each country that could buy from you, and pick the two or three with the most buyers and the best fit.
New Market Entry
Find out where to expand next
Before you hire in a new country or sign a distributor, we test the market. We count the potential buyers, contact them in their own language and show you which market answers.
Why test first? Expanding on a guess is expensive
New market, no map
Nobody knows how many buyers the market holds, or which country to start with.
Big commitments come first
A local hire or a distributor costs a lot before the first order, and is hard to undo.
Finding out takes years
Without data, learning that a market doesn't buy can take a hire and two years.
How it works Size the markets, then test the best ones
Then
Test them with real campaigns
Outreach runs in each market's own language. You see which one replies and books meetings, before you hire or sign a distributor.
2 to 3markets tested side by side
Nativelanguage in every market
Go or latera clear call for each market
Step by step From the first map to a decision
- Map
Market sizing
How many relevant companies each country holds, from trade associations, registries and trade fair catalogs.
- Choose
Country selection
Usually 2 to 3 countries with different buying cultures, so the comparison tells you something.
- Find
Prospect list
The specific companies and decision-makers, with verified contacts.
- Reach
Local campaigns
Outreach written for each market in its own language, never translated from English.
- Decide
Evaluation
You see which market responds, what resonates and what scaling there would take.
A worked example The European marine industry
We mapped the whole market from scratch using national trade associations: dealers, refit and service yards, commissioning partners. From that map came a pilot across 3 countries with different buying cultures, before a single euro went into campaigns or hires.
For Festka, we went on to open the markets themselves: campaigns in 9 languages brought in dealers from 15+ countries, including Japan and the UAE. Read the Festka story
6 800relevant companies
9countries mapped
≈ 50%held by the top 4 markets: Germany, Italy, the Netherlands, France
75companies in the 3-country pilot
What you get A market decision based on evidence
Buyer map per country
How many companies match your ideal customer in each market, counted before you spend a euro on campaigns.
Buying signals per market
Which segments show buying motion right now, and in which country the timing is best.
Markets compared side by side
The 2 to 3 test countries compared on equal terms, so the winner is evidence, not opinion.
Copy written for each market
Sequences written natively for each market by people who sell in that language.
When a market proves itself, the work continues as Outbound on the winning markets.
Explore OutboundQuestions.Answered
Common questions about New Market Entry.
Which languages can you run campaigns in?
So far we've run campaigns in 9 languages, including Japanese, Spanish, and Polish. Language isn't the limit; localization quality is, and we maintain it with a combination of AI and native-speaker review.
What if the market doesn't work?
Then you know before you spend two years and €150k on a local hire. A negative result with data is still a result, and you'll get a recommendation on which neighboring market or segment to try instead.
Can we continue afterwards?
Yes. A successful entry typically rolls into Outbound on the winning markets.